Been testing both approaches for our subscription app.
Native funnel converts better but web gives us more flexibility with pricing experiments.
What’s been working for you? Curious about the trade-offs others are seeing.
Native offers better conversion rates for us. We don’t want to miss out on that.
Web funnels let you test pricing without going through app store review each time. This can save you weeks when optimizing quickly.
The conversion drop is real but you can make up for it with better targeting and clearer messaging before users see the paywall.
Ran both setups on a meditation app for 8 months. Native hit 12% conversion, web was around 8%.
But here’s what changed my mind - web let us test 6 different price points in two weeks. Found a sweet spot that boosted LTV by 23%. Would’ve taken months with native because of review delays.
Now I start with web to find what works, then move the winning setup to native. Best of both worlds.
Use native for your main funnel once you know what converts. But keep web running for testing new offers and pricing. The key is treating web as your lab. Test everything there first - trial lengths, pricing tiers, copy variations. When you find something that works, port it to native. Don’t abandon native just because web is easier to iterate on. That conversion difference adds up over thousands of users.
Native is great but web adds flexibility.