My co-founder and I are in a standoff about our pricing. I want to go upmarket, he wants to go for volume. How do you settle these debates?

Payments & Revenue
1

We’ve been going back and forth for weeks now. I think we should raise prices and target bigger customers but he’s convinced we need to keep it low and get more users.

Both approaches make sense on paper but we’re stuck. What’s worked for you when co-founders disagree on strategy?

2

Consider testing your pricing strategy with a small group. Increase the price for them and see how it affects conversions and quality. If the results are not good, you can revert to your original pricing. This will give you concrete data to discuss.