My co-founder wants to add ads to our free tier. I'm convinced it will cannibalize our subscription revenue and cheapen the entire brand experience.

Payments & Revenue
1

We’ve built a solid subscription base over 18 months but growth is slowing.

My co-founder thinks ads on the free tier will boost revenue without hurting conversions. I think it’s a mistake that will make our product feel cheap and give users less reason to upgrade.

Anyone been through this decision?

2

Ads might help with revenue but could hurt your brand. A month-long test could show the impact.