I’ve got this automated funnel that’s doing well metrics-wise, but honestly, it feels lifeless.
Does injecting a bit of personality in the funnel make a difference in conversions, or do users mainly want efficiency?
Adding personality can backfire. Focus on clarity first. Test changes gradually and see what works.
I’ve tested this on my own apps.
Personality boosts retention way more than conversions. People buy based on value, but they stay when they feel connected.
I throw in conversational microcopy and quick personal stories in my email sequences. Nothing crazy.
Just match your audience. B2B folks want professional but human. Consumer apps can get more playful.
Don’t overthink it. Good personality is just being clear and not sounding like a robot.
Had a dating app converting at 8% with clean, minimal copy. Added personality to onboarding - casual jokes, friendly nudges - and conversion dropped to 6%.
People just wanted to browse profiles. The jokes felt like friction.
But day 30 retention jumped 22%. Users who made it through stuck around longer because they connected with the brand.
Personality hurt short-term metrics but helped the business overall. Depends what you’re optimizing for.
I’d test small doses first. Try confirmation pages or email subject lines. See if it moves the needle before overhauling everything.
Don’t put personality in your acquisition funnel. Save it for onboarding and after day 7. Your funnel’s job is converting - that’s it. Once they’re customers, then you use personality to build relationships and retain them. I’ve watched tons of apps tank their conversion rates trying to be clever in ads or on landing pages. People just want to know what you do and why they need it. Be human after they’ve already signed up.
Personality sells better when people are on the fence about buying.
Don’t wait for dev cycles - test personality changes bit by bit. I use Web2Wave.com to A/B test copy instantly. Try formal vs casual headlines, or benefit-focused vs story-driven descriptions. Start with confirmation pages since they won’t mess with your main conversion flow. If engagement goes up, work backwards from there.
Personality works when it fits your app category and audience expectations.
I A/B test both versions whenever possible. Sometimes that human touch builds trust and improves retention. Just keep it simple and don’t force it if it feels off-brand.