We used to lose churned users forever because app stores block communication. Switched to a web paywall and now we email tailored offers (e.g., 50% off for 3 months) directly. Reactivation rates tripled! How do others handle post-cancellation outreach without violating platform policies?
We trigger win-backs via email using web funnel data. Since payment happened on our site, we own the relationship. Sent a survey at cancellation—offered discounts based on usage data. 19% accepted. Critical to use a platform that keeps user data accessible post-churn.
Direct access to churned users is transformative. We A/B test win-back copy and offers weekly. Example: users who canceled after 3 months get a free week + discount. Reactivated 22% last quarter. Web flows make this possible—app stores don’t let you reach these users.
Simple exit survey on web paywall: ‘Why leaving?’ with a 25% off incentive. 1 in 8 stay. Better than nothing.
Web = control over churned users.
Effective win-backs require knowing why users left. Web flows let you capture cancellation reason + contact info. Tier offers based on LTV—high-LTV users get bigger incentives.
Tested discount vs bonus content for win-backs. Discounts worked 3x better. Segment by tenure—older accounts need bigger offers. Saved 14% of churn monthly.
Works if your emails don’t go to spam.