Just wrapped up a big event and now crafting the post-survey.
Looking for questions that go beyond the usual “rate from 1-5” stuff.
Want to dig deeper into attendee experiences and get some real actionable data.
Anyone tried unconventional survey approaches that yielded surprising insights?
I’ve had good results with before-and-after style questions. Something like “Before the event, what was your biggest challenge with X? How has that changed now?”
It gives you a clear picture of the impact and helps quantify value. Plus, it often surfaces use cases or pain points you didn’t expect.
Another tactic: ask about their ‘aha moment’. When did things click? What triggered it? It helps pinpoint the most effective parts of your event.
Oh, and don’t forget to leave space for the negative. “What was missing from the event?” can be gold for improving next time.
Just keep it all short. I’ve seen completion rates tank when surveys get too long.
Try asking open-ended questions about specific moments or activities. Like “What was the most memorable part of X session?” or “If you could change one thing about Y, what would it be?” These give richer feedback than ratings and often reveal unexpected insights. Just keep the survey short enough that people actually finish it.
Ask about their biggest takeaway. Simple but tells you what stuck. Maybe throw in a “would you come back?” question too. Gives you a quick read on overall impact.
Focus on behavior changes. Ask what they’ll do differently after the event. That shows real impact.
Try a ‘speed round’ section. Quick yes/no or multiple choice. People fly through it, you get tons of data.
End with ‘If you were running this event next year, what’s the one thing you’d change?’ Goldmine for improvement ideas.
Keep it under 10 questions total. Long surveys kill response rates.
And always do a test run. You’ll spot unclear questions fast when you’re the one answering them.
Skip surveys. Just chat with people after the event. You’ll learn way more that way.