Price anchoring seems like a dark art. Has anyone actually used it? Like, showing a super expensive "Enterprise" plan to make the "Pro" plan look like a bargain. Did it work?

Payments & Revenue
1

Been thinking about adding a ridiculously priced top tier just to make our main plan seem reasonable.

Wondering if this actually moves the needle or if users see right through it.

2

It can increase conversions sometimes. Audience reaction really matters though.