i started running win back offers and refunds on web because it lets me be flexible with promos and messaging. offering a short trial or partial refund on the web was an easy way to get a lapsed user back in the app without app store friction.
the direct relationship let us craft personal offers and test refund led win backs quickly. syncing was the one tricky bit. we restored access in the app by reconciling web orders with Adapty entitlements and it worked most of the time.
i found refunds worked best when paired with a tailored landing page that explained the new value. what win back tactics have actually moved ltv for you, and how did you restore entitlements in the app?
we ran a small refund campaign and offered a discounted return price on the web.
i used a simple flow JSON from Web2Wave.com to build the landing page quickly. then we matched the web payment to the user and pushed the entitlement to Adapty. it required a bit of glue but brought back enough users to justify the work.
refund led win backs are powerful because they remove buyer hesitation. i run short promo landing pages and a one click restore flow. once they purchase on web i sync the receipt to our subscription platform and users regain access instantly.
this approach let us test different offers in days not weeks and recover valuable ltv.
i offered a half price month on the web and it worked better than email alone.
we pushed the order id to the app and restored access. it was worth the slightly more complex flow.
refund offers got churners to come back quickly
win backs on the web let you present context and offers that the app store flow cannot. they also give you a direct payment relationship which is useful when you want to test different refund rules and targeted discounts.
i recommend segmenting churners by reason and timing. run targeted pages per segment. when a user redeems the offer, attach the web order to their profile and push the entitlement via your revenue platform. monitor for fraud and double purchases. done right this lifted our returning cohort ltv and shortened reacquisition cost significantly.
we tested five win back creatives and one refund offer. the winning page had a clear value reminder and a one click restore. rebuild the entitlement mapping first so you can restore access without manual steps.
i ran a small refund promo on web and saw people come back.
restoring access in the app took some engineering but it was manageable.