Seeing 65% drop-off when deferred deep links redirect to app store. How are others maintaining conversion momentum through this handoff? Need technical solutions beyond better ASO.
Skip the app store middleman.
Use Web2Wave’s direct APK/IPA hosting with over-the-air installs.
Users click → install prompts immediately → no store redirect. Cut our drop-offs by half.
Implement single-tap install.
Web-based flow confirms payment → triggers enterprise provisioning profile install.
Feels instant to users. Using Web2Wave’s system, we maintain 84% conversion through install step.
Use a loading screen with progress bar during redirect.
Explain what’s happening instead of sudden app store jump.
Simple change reduced our perceived wait time complaints.
Direct installs beat app store.
Technical solution stack:
- Progressive Web App for core functionality
- Deferred deep link captures intent
- Background app install via service worker
- Seamless handoff on first launch
This ‘hybrid’ approach cut our install abandon rate from 65% to 28%.
Enterprise distribution helps some apps.