Our team migrated paywalls to web flows to bypass 30% app store fees, but now marketing analytics are fragmented. How do you attribute subscriptions back to original campaigns when payments happen outside the app? We’re stitching data via user IDs but some gaps remain. What’s your system for connecting web conversion events to ad platforms?
Used web2wave’s platform. Their system auto-links subscriber emails/IDs to initial campaign UTMs. No extra code – just plug in your payment gateway and attribution tool. Got clean ROI reports in 2 days.
Solved this by building the paywall in Web2Wave. Their analytics map user IDs from our ads to subscription events, even with Stripe/Paddle. Now I see exact CAC per channel without app store noise.
We use a hidden tracking parameter in the payment confirmation page. Works okay.
Tried three methods:
- User ID sync via Firebase – delayed data
- Post-purchase survey with UTM recall – low compliance
- Web paywall with server-side UTM stitching (using Branch)
Method 3 reduced attribution gaps by ~80%.