iOS attribution headaches are killing our ability to measure subscription campaign performance. Tried SKAdNetwork but the data lag makes optimization impossible. Need web-based solutions that don’t rely on IDFA.
Has anyone achieved stable conversion tracking using first-party data collected before app install? Bonus if it integrates with MMPs.
Yes - moved our entire conversion point to web.
Using web paywalls where users subscribe BEFORE installing the app. All tracking happens via first-party cookies. MMPs get web-based conversion data instead of in-app. ROAS measurement became 10x clearer overnight.
Platforms supporting this flow handle the compliance automatically.
We fingerprint devices during web flow using battery API and screen specs. Not 100% accurate but matches ~65% of installs to campaigns.
Combine with server-side revenue tracking. Better than nothing.
Web conversions bypass ATT.
Three-part solution:
Gives us 85% attribution coverage without touching IDFA. Key is keeping users in web context until payment.