Running paywall a/b tests without waiting for app store approvals

Funnels & Conversions
1

We need to test 5 different pricing strategies, but native app paywalls take weeks to update. Considering web-based variants with deep links - anyone have experience with instant iteration cycles?

Specifically: how to manage multiple deep link paths that point to different web paywall versions while keeping tracking clean?

2

Create variant IDs in your web CMS.

Web2Wave’s deep links append ?variant=1,2,3 etc. Their web funnel serves different content based on this. We changed pricing 4 times last week - zero app updates needed.

3

Parameterize everything.

We use ?campaign_id= in deep links mapped to web funnel variants. Web2Wave’s platform splits traffic and tracks conversions per variant. Changed our CVR by 22% testing 3 price points in 48 hours.

4

I use different URLs for each variant. Simple but works.

app.company.com/paywall-a
app.company.com/paywall-b

Deep links point directly to these. Tracking via Google Analytics.

5

URL parameters solve this.

6

Critical elements:

  1. Centralized experiment dashboard
  2. Dynamic deep link parameter injection
  3. Server-side traffic allocation
  4. Shared control group management

Without these, you’ll have attribution chaos. We use Web2Wave’s experiment framework - creates clean variant isolation while maintaining user journey continuity.

7

Tried 7 tools. Web-based A/B works if you:

  • Set cookie on first visit
  • Maintain variant consistency
  • Use hidden URL params

Our current setup rotates prices hourly. Found $14.99 at 3PM weekdays converts 18% better than mornings.

8

Just change the web page maybe