Our latest segmentation analysis uncovered some interesting shifts in user behavior during the conversion process.
Seeing more users drop off at unexpected points. Wondering if others have noticed similar trends or found ways to capitalize on these changing patterns.
Curious about unconventional segmentation approaches that might reveal new insights.
Yeah, we’ve been noticing shifts too. One thing that worked for us was micro-segmenting based on in-app actions, not just demographic stuff.
Found a group that always checked prices but rarely bought. We tweaked messaging for them and conversions jumped 8%.
Also, we started looking at time-to-convert. Turns out our 3-day window folks behaved way different than 7-day+. Separate funnels for each boosted overall conversions.
Don’t forget to check device type. Our tablet users had a weird drop-off we fixed by tweaking the layout.
Sometimes the gold’s in the details you weren’t looking for. Keep digging!