Our marketing team wants different dashboards than product does. Marketing cares about attribution and cohorts, product wants funnels and user behavior.
Anyone found a platform that actually works for both teams without constant complaints?
Mixpanel serves both marketing and product teams. Marketing has access to attribution tracking and cohort analysis. Product benefits from detailed funnels and behavioral flows.
Proper event setup from the start is crucial. Both teams should align on tracking needs before implementation.
Amplitude is another option but it gets pricey as you grow. Mixpanel offers predictable pricing, which is better for scaling apps.
PostHog worked well for us across three different apps. Marketing got their attribution data and cohort breakdowns while product had solid funnel analysis and session recordings.
The key was getting both teams in the same room during setup. We mapped out events together so everyone tracked what they actually needed instead of guessing later.
Pricing stayed reasonable even as we scaled past 100k MAU. Way better than paying for separate tools that don’t talk to each other.
Different tools work best. No need for conflict.
Amplitude covers a lot for both teams but it can become costly.
Using different tools works best. Marketing needs attribution and product needs user flows. They can still collaborate through basic exports. Trying to please both with one dashboard often frustrates both sides.