Been trying to piece together user journeys across our app and physical locations but the data silos are killing me.
Most analytics tools only show half the picture. Users download the app, visit our store, then convert later online but I can’t connect these dots properly.
What’s actually working for tracking cross-channel attribution?
The key is getting a unique identifier that works everywhere. I use customer phone numbers or email as the bridge between channels.
Set up UTM tracking for your app downloads and match those against in-store purchase data using the same identifier. Most POS systems can capture this info.
Google Analytics 4 handles cross-device tracking better than the old version if you feed it the right customer data.
Customer data platforms work better than piecing together analytics tools. Use Segment or Mixpanel to collect data from your app, website, and POS system in one place. This gives you visibility from app install to store visit to purchase.
The key is tracking a consistent user ID across all touchpoints. Many businesses utilize loyalty program signups or account creation to tie everything together.
It’s worth the setup time because you will identify which channels generate real revenue.
Exporting to spreadsheets works. Just manage it manually.
We just track app installs and store visits separately. Too much work to connect everything perfectly.