Had a few campaigns where the data told me to do the complete opposite of what felt right.
Turns out my gut was wrong more often than I’d like to admit. What decisions have you made that felt counterintuitive but the numbers backed it up?
I changed my approach by targeting a broader audience instead of sticking to my initial ‘perfect’ group. The conversion rates were low for my ideal demographics.
Interestingly, the unexpected audience I considered less likely to buy actually converted three times better and remained engaged longer. This shows how data can often outsmart gut feelings.
Sometimes shifting focus to weekdays instead of weekends works better. Surprising, but the numbers show it.
I kept running ads to people who clicked but never installed. Felt like I was burning cash.
Turns out those “failed” clicks were seeing our brand multiple times before they actually converted. When I tracked them over 30 days instead of 7, ROAS went from 0.8x to 2.3x.
Now I check longer attribution windows before killing campaigns that look broken.
Removed my most popular feature because usage data showed nobody actually finished using it.
We bumped our ‘free’ trial from $0 to $4.99. Everyone freaked out saying it’d destroy signups. Yeah, signups dropped 60% - but paid conversions shot up 220%. Turns out we’d been attracting freebie hunters who never planned to buy anything. That $5 barrier weeded out the tire-kickers and left us with people who actually wanted what we’re selling. Made way more money with fewer users.