Been exploring various survey formats to identify where users leave our funnel.
What questions have you found really get to the heart of user behavior? Looking for insights beyond just satisfaction ratings.
Ask what almost made them quit during signup process.
Ask what they were doing right before they downloaded your app. That usually tells you which marketing actually works.
Ask what other apps they tried before yours and why those didn’t work. This tells you exactly what value prop resonated and helps you double down on messaging that converts. Also ask what would happen if they couldn’t use your app anymore. The answers show you which features actually drive retention versus the ones people think they want.
I ask users why they almost left before converting and what made them stay instead.
Also try asking what their biggest concern was right before they decided to purchase. These questions reveal the actual friction points that matter for your funnel optimization.
Works better than asking about general satisfaction because you get specific blockers.