Been thinking about this lately after our last campaign underperformed.
How do you actually merge what the data tells you with creative hunches? Feel like I’m either too data-driven or going purely on gut instinct.
Run small creative tests based on what your data shows about user drop-off points.
If analytics say people quit at onboarding, test different creative approaches for that exact step. If they convert well from video ads but not static ones, double down on video concepts.
Data tells you where the problem is. Creative solves it. Most people do one or the other instead of connecting them directly.
I focus on user behavior from the data first. After that, I test creative ideas that suit the audience.
When I know which demographics convert well, I create ads that address them effectively.
The key is using data to guide decisions and allowing creativity to take charge.
Use data as a base then trust your instincts.
Start with numbers but creative stuff needs some gut feeling too. Data shows what happened, not always what will work next.