Frustrated that every pricing test requires 10+ days for app store reviews. By the time our paywall variant gets approved, campaign momentum dies. Heard some teams use web-based paywalls to skip this. Anyone running A/B tests on subscription offers without needing new app versions? How reliable is the sync between web and in-app purchase systems?
Stopped relying on app stores for tests.
Built our paywall in Web2Wave’s editor. Their SDK loads active A/B tests from their CDN. Changed prices 3 times last week alone. RevenueCat sees it as same in-app product ID. No approvals needed.
Switched to web paywalls for instant tests.
Using a platform where I can spin up variants in minutes. They handle the deep link routing so users see different offers based on URL params. MMP tracks each variant as separate campaign. CPM dropped 18% thanks to faster iterations.
Key: Use tooling that mirrors app logic without binary updates.
We do this by showing the paywall in a webview. Lets us change text and pricing without app updates. Just make sure your deep links point to the latest version.
Web flow. Test daily. No waiting.
Learned the hard way: always keep product IDs consistent.
We test $9.99 vs $12.99 offers through a web paywall but use same SKU. RevenueCat recognizes either price paid for same subscription. No sync issues if your backend validates receipt amounts.
Some tools let you hot-swap paywalls. We use one.