With third-party cookies fading out and server-side tagging being the buzz, I’m curious about the real steps you’re taking.
Are you exploring first-party data strategies, trying out new attribution models, or using alternative tracking methods that are proving effective?
Been focusing on email capture across the board—pop-ups, exit intent, and mid-funnel surveys. It’s key to gather those emails.
Also, I’m serious about UTM parameters. It may seem basic, but many teams overlook this. Without third-party cookies, those tags are your only hope for tracking conversions effectively.
Attribution is tricky now, but I can still identify which campaigns are making an impact.
Use Conversion APIs everywhere. Facebook, Google, and TikTok all have them now. Let the platforms manage attribution. Their data is usually more accurate than ours. Run cohort analysis on different conversion timeframes. It helps clarify what’s effective when tracking becomes complicated.
We switched to first party data collection through app events. It works better than expected.