We discovered our best converting users actually took 3 weeks to subscribe, not the 24 hours we optimized for.
Completely flipped our retargeting budget and extended our nurture sequences.
What metric caught you off guard and made you rethink everything?
User engagement is all about purchase patterns
Push notification CTR was our best predictor of user quality.
Users who ignored our first 3 pushes but clicked the 4th converted 2x better than immediate clickers. These “slow responders” were actually evaluating our messages - they only engaged when we nailed their pain point.
We scrapped the day 3 cutoff and built longer nurture sequences. Switched from spamming generic messages to sending fewer targeted ones.
This video shows how to track metrics that actually drive growth:
Now we focus on engagement quality over quantity. Same budget, 40% better ROAS.
Users who found value in their first session but then disappeared for 10 days had 40% higher LTV than our daily users. We were obsessing over engagement metrics and trying to win back churned users, which was totally backwards. We should have been targeting people who solve problems occasionally, not the ones glued to our product. This flipped our entire customer profile and dropped CAC by 30%.
We found that users who completed onboarding but went silent for five days became our best customers.
They just needed the app for specific tasks and came back when they needed it. This changed our view on engagement completely.