Been reading about price anchoring and tier positioning. Wondering if anyone has actually A/B tested moving their middle tier to the left or right and saw meaningful changes.
Curious what the actual impact was on conversions.
I shifted my premium tier from the right to the left and noticed a 15% increase in sign-ups. Placing it between the lower and higher options made it a clear choice. A “recommended” tag also boosted its attractiveness.
Pricing order matters. It can hurt conversions.