Been staring at our pricing page for weeks thinking about tier order.
Currently have basic-pro-enterprise but wondering if flipping to pro-basic-enterprise might push more people toward the middle option.
Anyone actually test this and see meaningful changes in conversion rates?
Ran this exact test on a productivity app 8 months ago. Switched from cheapest-first to leading with our mid-tier plan.
Mid-tier conversions jumped 23% in two weeks. People anchor on whatever you show first.
Catch though: revenue per user dropped slightly because fewer upgraded to premium. Mid-tier started feeling like the “top” option.
Kept the new order since total conversions increased, but track both metrics when testing.
Good breakdown on pricing psychology and anchoring:
Test it yourself though. Results vary based on your audience and price gaps.