Just pulled our Q4 data and noticed something weird.
Users with 80%+ session frequency had 40% lower lifetime value than moderate users.
Turns out they were mostly free tier power users who never converted.
Wondering if this is common or we messed up our funnel somewhere.
Power users get everything they need without paying. They solve their main issues for free, so there’s no incentive to upgrade. Address this by placing your top features behind a paywall or implementing usage limits that require a choice. Many apps allow power users to freeload indefinitely instead of pushing them to upgrade. Analyze what your paying users utilize and avoid giving that away for free.
Free users always find a way to stay free.