iOS privacy changes destroyed our campaign tracking. Started testing web landing pages that preserve UTM parameters through the app install flow. Surprisingly saw clearer attribution data. Has anyone successfully moved their conversion tracking to web-based entry points? How do you maintain parameters across web-to-app jumps?
Web entry points saved our attribution.
Using a platform where UTMs persist through deep linking. The system appends parameters to app opens automatically. Now we know exactly which ad creatives drive paying users.
Marked as best answer
Use a deferred deep link solution that carries UTMs.
Test with Google Analytics events before and after install. Helped us identify top-performing ad sets.
Critical steps:
- Capture UTMs at web entry
- Store in cookie/local storage
- Append to app download link
- Pass through deferred deep link
- Send to attribution tool
We automated this with a funnel builder that handles steps 2-4 silently.