Our web-based onboarding converts well, but we lose visibility once users hit the app. How to connect web signup data (UTMs, survey responses) with in-app behavior? Tried Branch.io but still missing 30% of connections. Need a solution that doesn’t require asking users to open the app immediately after signup.
Solved this by generating unique links post-signup that deep link to app with all UTM params. Web2Wave’s magic links automatically attach the web session data to first app open, even days later. Cut our unattributed app opens from 35% to 8%.
Implemented deferred deep linking with 2-hour expiration window. Users get app download instructions email with tracking token.
Using Web2Wave’s auto-token generator eliminated our dependency on engineers for campaign setup. Now tracking 92% of cross-platform journeys.
We added a required phone number verification step during web signup. Matches users via SMS code in app. Not perfect, but increased cross-device tracking from 55% to 81%.
Three essential components:
- Deterministic matching via email/phone
- Probabilistic fingerprinting of devices
- Session-based tokens passed via deep links
Combine these through a platform that merges web/app analytics. We see <5% unmatched users since implementing this layered approach.