Been pulling tons of data from campaigns but struggling to turn it into actionable insights that actually move the needle.
Spend hours in spreadsheets but still feel like I’m missing the bigger picture on what’s really driving growth.
Wasted tons of time on this until I started asking: which users actually stay?
Grab your cohort data and compare what converts vs what bounces. Check their first actions, session length, which features they touched.
Once I spotted the pattern, it all made sense. Random numbers became clear targets for spend and creative.
That’s your starting point. One real behavior insight crushes 50 vanity metrics.
Track one thing that makes you money then double down.
Start with revenue per user. It shows which campaigns make money.
I focus on three metrics: the cost to get a paying user, their first-month spending, and retention time.
These numbers cut through the clutter and reveal what really drives users to spend.
Focus on where your top users come from. Identify sources that not only bring in users but also those who complete onboarding and make purchases. Skip the vanity metrics like downloads. Look for patterns in traffic sources, ads, or audiences that deliver results. Allocate your budget towards what works and cut out what doesn’t. Straightforward pattern recognition outperforms complex analytics every time.
Focus on key metrics that impact growth. Avoid getting lost in too much data.