Diving deep into our unit economics revealed some surprising patterns.
It’s forcing us to rethink our entire cost structure and growth approach.
Anyone else experience major strategy shifts after really analyzing their numbers?
Been there. Digging into our food delivery app’s numbers last quarter was a real wake-up call.
Realized our high-end restaurant partners were actually less profitable than the casual spots. Delivery times and order values told a different story than we assumed.
Shifted our focus to optimize routes and encourage more frequent, smaller orders. Saw a nice uptick in overall profitability and user satisfaction.
Sometimes the data surprises you, but it’s always worth listening to.
Happens more often than you’d think. Ran into this with a fitness app client last month.
Thought their problem was user acquisition. Turns out, retention was the real killer.
We slashed ad spend by 40% and pumped those savings into improving onboarding and creating better habit loops.
Result? CAC dropped, retention doubled, and revenue per user shot up.
Sometimes the data tells a completely different story than your gut. Always pay attention to those unit economics. They’ll show you where to focus for real growth.
Yeah numbers don’t lie. Changed everything for us too.
Yep, happened to us. Thought we knew our costs. Digging deeper showed where we were wasting money. Changed our whole approach to marketing and features.
Been there. Crunched the numbers on our dating app last quarter and it was eye-opening.
Found out our CAC was way higher than we thought for certain ad channels. Had to kill some campaigns that looked good on the surface but were bleeding money.
On the flip side, discovered our retention was actually better than expected. Shifted focus to engagement features and saw a nice bump in LTV.
Biggest surprise? Our ‘budget’ users were more profitable long-term than the premium ones. Totally flipped our pricing strategy.
Numbers forced us to get real about what was working. Tough at first, but it’s paying off now.