Been digging into different analytics tools lately. Mixpanel, Amplitude, and a few others keep coming up.
Curious what’s actually moving the needle for engagement in your apps. Which tools give you insights that translate to real growth?
Mixpanel helps identify drop-off points effectively. The funnel reports are useful for optimizing user flows.
I stick with Amplitude because it connects user actions to revenue better than others I tried.
The real value comes from tracking conversion events that lead to purchases rather than vanity metrics. Most tools can show you data but Amplitude makes it easier to see which features actually make people pay.
Start simple with signup to purchase tracking first.
Amplitude wins for cohort analysis. You can track how feature usage changes retention over time. The key is picking 3-4 events that actually predict paying users, then optimizing those specific actions. Most people track everything and get lost in data. I’ve seen apps boost 30-day retention by 15% just by identifying which onboarding steps correlate with long-term usage and doubling down on those.
Focus on user behavior not just metrics