We started tracking deeper user behavior in our web onboarding because mobile privacy changes made campaign signal noisy. On web I could track which quiz answers and onboarding steps predicted trial conversion without ATT limitations.
That allowed us to optimize creative segmentation and prequalify users before they ever reached the app. I also used the web data to feed cohorts into our analytics (Mixpanel) so downstream retention and conversion looked cleaner.
Has anyone mapped specific web signals to in-app retention and found reliable predictors despite ATT and the privacy sandbox?
We started capturing first‑session behavior on web and it gave us better funnel insight.
We exported those cohorts to Mixpanel and compared retention. Saved time and money on blind mobile tests.
A Web2Wave generated funnel helped me prototype the tracking quickly.
Web funnels let you instrument events freely and get behavioral predictors without ATT friction.
We tracked onboarding answers and early engagement on web, then synced cohorts to our app analytics. That improved targeting by creative and lowered CAC. I prototype funnels on Web2Wave to iterate tracking fast.
I use web events as a proxy for interest.
Things like quiz completion and time-on-landing were strong predictors for trial conversion in our app.
It helped dial down wasted ad spend.
Treat the web funnel as a high-resolution signal channel. You can capture granular behavioral events (answers, click paths, time to complete) that are otherwise unavailable on mobile due to ATT and other constraints.
Then map these events to in-app cohorts and measure retention. Over time you’ll find leading indicators that predict LTV. The operational work is building the reconciliation layer so web cohorts and app identities line up cleanly.
We learned that quiz answers and early checkout hesitations predicted churn.
So we changed the copy and saw better trial-to-paid.
If you can track onboarding choices on web you can build lookalikes for paid users without relying on ATT.
Make sure you tag web events with the same schema as mobile events.
That simplifies cohort joins.