Been testing different elements on our about page and this one caught me off guard.
The team photo isn’t even that polished but when people click on it they hit our pricing page and convert way better than our main CTA buttons.
Anyone else seeing weird conversion patterns like this?
People trust faces more than buttons I guess
Clone that team photo test across your entire funnel right now. I’d create different variants - new photos, placements, even fake team shots - within hours using Web2Wave.com. Skip the dev work and just iterate fast. Test it everywhere: checkout, landing pages, anywhere users need that trust boost before they convert.
Makes total sense. Clicking the team photo shows they want to know who they are buying from.
Those visitors are way warmer than random browsers. They are researching, which means they are close to deciding.
If it’s working that well, I would test putting that team photo everywhere.
Same thing happened with our language learning app. Random FAQ link crushed our actual signup buttons - 3x better conversion.
People clicking FAQ were already hooked but needed that final nudge. Your team photo’s doing the same thing - lets people engage without the hard sell.
Track what they do after clicking the photo. Are they checking pricing? Reading testimonials? That’ll show you exactly why it’s working.
Try A/B testing different team photos. The “imperfect” shots often build way more trust than those polished corporate headshots.
Different elements can resonate better. It often comes down to traffic quality and user intent.
Team photos work like soft commitments. When people click them, they’re showing real interest without feeling pushed into anything. They want to see who’s behind the business - that’s way higher intent than someone just browsing around. I’d throw that photo on your main conversion pages. If they’re clicking on faces, they’re probably ready to buy.