We got rid of our free plan and went with a 14-day mandatory trial. User numbers dropped, but our trial-to-paid conversion rate went way up.

Payments & Revenue
1

Made the switch last quarter and honestly wasn’t sure what to expect.

Signups dropped about 40%, but our conversion from trial to paid went from 12% to 31%. Net revenue is actually higher now.

Anyone else seen similar results when killing freemium?

2

Freemium users rarely convert anyway. Smart move cutting the noise.

3

That conversion jump makes sense. Free users usually just stick around forever without paying.