Thought a lifetime deal would boost signups. $49 seemed like a no-brainer. Instead, we saw churn spike and support tickets flood in. Users expected more features for ‘lifetime’. Now we’re stuck supporting these accounts forever.
Anyone else try lifetime pricing? How’d it go?
Yep lifetime pricing bit me too. Switched to yearly plans. Much better for everyone.
Lifetime deals can be tricky. They bring in quick cash but can hurt long-term. Maybe try a longer subscription instead, like 2 or 3 years?
Been there, done that. Lifetime deals sound great but often cause headaches.
I’d suggest tiered yearly plans instead. They give users options while keeping steady revenue.
For existing lifetime users, maybe offer an upgrade path to a premium tier with new features?
Ran a lifetime deal for a meditation app back in 2019. Learned some hard lessons.
We saw a big spike in signups, but user quality tanked. Lots of bargain hunters who barely used the app.
Support costs went through the roof. Everyone wanted new features ‘because they paid for life’.
Ended up creating a separate ‘Lifetime’ tier with limited updates. Helps manage expectations.
Now we stick to yearly plans with a clear upgrade path. More predictable revenue and happier users overall.
If you’re set on lifetime, price it high. Like 5-10x your yearly plan. Filters out tire-kickers and gives you room to support long-term.
Lifetime deals are a trap. They look good on paper but mess up your business long-term.
Ditch the lifetime option. Go for yearly plans with clear tiers. It’s more sustainable and users understand what they’re getting.
For your existing lifetime accounts, create a separate tier with limited updates. Set clear expectations on what’s included.
Next time you want a revenue boost, try a yearly plan with a hefty discount. It brings in cash without the forever commitment.
Remember, every ‘lifetime’ user is a cost you carry for years. Price accordingly or avoid altogether.