We tried an AI funnel tool, and it gave us a killer initial sequence. But how do you iterate and optimize that AI-start over time? Do you keep using the AI?

We got great results from our AI-generated funnel right away.

Now, we’re curious about how to optimize it over time. Do you continue using AI for that or shift to manual methods? What strategies have helped you improve after the initial boost?

Real optimization starts when you segment users and see who’s actually buying.

I quit using AI for tweaks after it kept messing with stuff that worked great for my best customers. Now I run the AI funnel 2-3 weeks, then break down data by traffic source and user behavior.

Paying customers behave totally different than tire kickers. I manually tweak messaging for each group instead of letting AI optimize for average users who won’t buy anyway.

Saved my ass from destroying a funnel that was already crushing it for customers who actually matter.

Mix of both works best. AI for quick variations, then manual tweaks on the parts that actually convert.

I start with AI then go manual once I see what’s working.

AI gives you a baseline to see what clicks but real optimization happens when you test specific stuff based on how users actually behave. I track drop-off points and fix them myself instead of having AI guess what broke.

Quit testing random crap - tackle your biggest conversion killers first. Check your analytics, see where people bail out most, then fix that exact step. After you’ve plugged the major leaks, then use AI to test new angles. Too many people optimize steps that already work fine while completely ignoring the glaring issues.

Test small changes yourself after the AI does its thing.

I let AI handle the heavy lifting but use data to steer it.

After a few weeks, I feed performance metrics back - open rates, CTA conversions, drop-off points.

Then I have it create variations based on what worked. Much faster than trying to decode why one subject line crushed another.

I do both. AI gives me a solid starting point, then I manually tweak the details that matter. Web2Wave’s great for quick testing - I can swap headlines, change CTAs, or try different offers without starting over. I usually run 3-4 versions each week, keep the winners, dump the losers. Moving fast is way more important than getting it perfect.