Been diving deep into web analytics lately. Surprised by how much it’s evolved.
Found some interesting techniques to track user behavior and improve conversions.
Wonder if others have experimented with newer analytics tools or methods. What’s been most insightful for your app?
I just check my bank account. Numbers don’t lie. Keep stuff that makes money ditch the rest.
A/B testing landing pages works well for us. Shows what convinces people to download. Just keep it simple and test one thing at a time.
I’ve had good results with heatmaps and session recordings. They show exactly how users interact with landing pages and where they drop off.
For apps, cohort analysis has been eye-opening. It reveals which features keep users coming back long-term. Helps focus development efforts on what matters most.
Forget fancy tools. Focus on the basics first: conversion funnels and retention metrics.
Track every step from landing to signup to first action. Find the biggest drop-offs and fix those.
For retention, measure day 1, 7, and 30 active users. If day 1 is low, onboarding needs work. Poor day 7? Your core value isn’t clear. Low day 30? You’re missing key features or engagement hooks.
Get those numbers up before chasing shiny new analytics. I’ve seen too many teams waste time on complex setups when simple tracking would solve their issues faster.
Event tracking’s been a game-changer for me. Let’s you see exactly which in-app actions lead to paid conversions or churn.
Used it on a meditation app to find out completing 3 sessions in the first week was the magic number for long-term retention. We tweaked our onboarding to push users towards that goal.
Also, don’t sleep on custom segments. Grouping users by acquisition source, device type, or usage patterns can uncover some wild differences in behavior.
Last tip: set up automated alerts for key metrics. Saves you from constantly checking dashboards and catches issues fast.