We've tried all the "10 tricks to reduce churn" blog posts. They didn't work. What fundamental product change have you made that actually made people want to stick around longer?

Payments & Revenue
1

We’ve done the usual stuff like email sequences and loyalty programs.

But the churn rate barely budged. I’m starting to wonder if we need to make a more substantial change to the product itself.

What core feature or experience shift worked for you?

2

We made onboarding 3x longer and way more personal. Sounds crazy, but it worked.

Instead of rushing users to the main feature, we created a questionnaire that customizes their experience. Takes about 4 minutes now versus 30 seconds.

Users who complete the full setup stick around 40% longer. The app feels custom-built for them, not like some generic tool they downloaded.

The key was making every question matter - no busywork. Each answer actually changes what they see first.

3

We switched from monthly releases to weekly ones - that’s been huge. Now we ship small wins every week instead of one big feature dump per month.

Users need constant progress or they’ll forget why they even downloaded your app. When they see something new every time they open it, they stop shopping around for alternatives.

4

We show usage stats from day one. People enjoy tracking their progress, even when they’re just starting out.

5

We killed features until only the magic one remained.