Been diving into our analytics dashboard lately and trying to get better at spotting churn patterns early.
What metrics do you usually look at first when analyzing user drop-off? Looking for the most reliable indicators that actually help predict when users are about to bail.
Day 1, 7, and 30 retention rates are your best predictors. If users don’t come back within a week, they’re gone for good in most cases.
Also track feature adoption drop-off. When active users suddenly stop using core features, they’re already mentally checked out.
Time to first value is huge too. Users who don’t hit that key moment in your app within the first session rarely stick around.
Tracking daily active users and any drops over time is crucial.
If session length decreases, that’s another sign of waning interest.
Pay attention to gaps between sessions. Longer intervals suggest they may be moving on to other things.
Watch for users who stop opening push notifications completely.
Retention rates by cohort tell you a lot. Also watch for users skipping key features they used before.