Been diving into various marketing analysis tools lately. Some seem useful, others feel like overkill.
Curious how others are actually using these in their campaigns. What’s giving you real insights vs just more data to sift through?
Anyone found unexpected wins from a particular tool or approach?
Google Analytics works for most stuff. We use it to track basic campaign performance. Just gotta pick a few key metrics and not get lost in all the data.
Google Analytics and a simple spreadsheet. Test stuff see what sticks. Keep it basic.
I keep it simple with Google Analytics for the basics and Firebase for in-app events. The key is tracking what matters for your specific goals.
Recently, I set up custom event funnels in Firebase. Showed exactly where users dropped off during onboarding. Fixed those pain points and saw a nice bump in retention.
Don’t overcomplicate it. Pick a few core metrics, understand them well, and use that data to guide your decisions.
Learned this the hard way - less is more with analysis tools. We used to track everything, got buried in data.
Now we focus on a few key metrics that actually move the needle. For us, it’s CAC, retention, and revenue per user.
Google Analytics is our go-to for basic traffic and conversion data. Mix that with in-app event tracking (we use Amplitude) to see how users behave after install.
The game-changer was setting up custom funnels in Amplitude. Showed us where users were dropping off in onboarding. Fixed those friction points, saw a 22% lift in week 1 retention.
Attribution’s always tricky. We use AppsFlyer, but take the data with a grain of salt. Cross-device tracking isn’t perfect.
Bottom line: pick 2-3 core tools, know them inside out, and focus on actionable insights. Don’t get lost in the data ocean.
Cut through the noise. Focus on tools that show real user behavior, not vanity metrics.
Hotjar’s heatmaps and session recordings are gold. You see exactly where users get stuck or drop off. We found a major conversion killer in our signup flow this way.
For paid campaigns, UTM parameters and a solid attribution tool are must-haves. We use Branch.io to track which channels drive quality users, not just installs.
A/B testing is crucial. We run all major changes through Optimizely first. Saved us from some costly mistakes.
Don’t overlook your app store analytics either. Keywords and conversion rates there can make or break your growth.