I’ve been tweaking our app’s onboarding flow, but I’m not sure how to best track engagement.
Time spent? Screens viewed? Feature adoption rate?
What metrics do you all use to gauge onboarding success? Curious to hear what’s worked well for others.
I’d look at completion rate for key tasks. Shows if people are actually using the important stuff. Retention’s good to check too.
Forget vanity metrics. Focus on what drives retention and revenue.
Track completion of key actions that lead to monetization. Measure how fast users reach their first value moment. Look at activation rate - the percentage who become regular users.
Compare these metrics to 30-day retention. That’s the real test of onboarding success.
Don’t overcomplicate it. Pick 3-4 core metrics aligned with your business goals. Optimize those relentlessly.
And don’t neglect qualitative data. User feedback often reveals issues your metrics miss.
Track key actions completed. Shows if users get value fast.
Ran tests on this for a few apps. Found a combo approach works best:
- Completion rate of core actions (account creation, first task, etc.)
- Time to first value moment (when users go “aha!”)
- Day 1, 3, 7 retention
Learned the hard way that time spent isn’t reliable. Had an app where users got stuck, inflating that metric.
Key is tying onboarding metrics to long-term retention. We saw 30% better 30-day retention when users hit all core actions in first session.
Also, don’t sleep on qualitative feedback. Added an optional ‘how was this?’ step - gave us insights metrics missed.
I focus on feature adoption rate and completion of key actions during onboarding. Those tell me if users are actually engaging with core app functionality.
Time spent can be misleading - faster completion might mean a smoother experience. I also track drop-off points to find friction spots.
Ultimately, look at metrics that align with your specific app goals and user journey.