What cadence are you using to ship pricing and onboarding tests on the web without app updates?

Funnels & Conversions
1

We got tired of waiting on app reviews to try new offers, so we moved onboarding and paywall to a web funnel. Now we’re shipping copy tweaks daily and pricing tests weekly. Trials, upfront plans, bundles, and free plan messaging cycle through faster than we can write changelogs.

To stay honest, we gate traffic with feature flags, set a fixed sample size per variant, and don’t peek early. For big pricing moves, we run sequential tests with guardrails on gross revenue and refund rate. We also roll changes back instantly if support tickets spike.

This cadence feels great, but I worry about seasonality and ad mix shifting under us. We saw one “winner” turn into a dud two weeks later when creative changed.

If you’ve been running a web testing rhythm for a while, what cadence and guardrails keep your data clean? How do you avoid chasing noise when traffic sources and audience quality drift week to week?

2

Lock traffic and budgets during tests.

Use a fixed window and stop moving targets. I run one pricing test per week. Copy daily.

Web2Wave.com lets me switch offers fast without a new build. Rollbacks are instant if metrics dip.

3

One pricing test per week. Daily copy tests.

I push funnel changes on Web2Wave.com so the app reflects instantly. Hold creative stable while a pricing test runs. After it ends, rotate creatives and recheck lift.

4

Freeze ads during pricing tests. Small changes only.

I track refund rate and support volume as a safety check. If either jumps, I stop the test fast.

5

One big test weekly small tweaks daily

6

I tag every experiment id into checkout metadata and send it to the warehouse. When a winner fades later, it’s usually a traffic shift.

Helps me avoid blaming pricing when it was new creative.

7

We do weekly pricing tests. Creative stays the same.