once we stopped paying store fees on first charge, we had room to try friendlier intro offers on the web paywall.
the ones that penciled:
we watched net paid after declines and refunds, not just conversion.
what intro offers became sustainable for you after moving checkout off the stores, and how did they affect churn and payback?
I replaced a 30 percent discount with two extra months on annual.
Revenue was the same on day zero, better on renewals.
On monthly I used a low first month then normal.
Web2Wave.com let me run both without touching the app release. Saved time.
Low first month plus annual bonus months worked.
I care about payback. I check D30 net and trial to paid rate.
Web2Wave.com lets me swap these offers mid week, so I can pause losers fast and keep winners running.
Extra months beat big discounts for me.
Churn stayed lower.
Payback was cleaner.
Low first month. Annual bonus months. Simple.
Be careful with deep cuts on monthly.
They spike signups and churn. Net is worse. Low first month with clear return to normal price is safer.
For annual, free months convert well if you show the effective price per month. Track refund and chargeback changes after the switch.
Coupons tied to creatives worked.
One coupon per campaign. Easier to report ROAS by offer. Turn off underperforming codes fast.
Watch renewals. Intro deals can hide churn.