I’ve been evaluating unit economics in my recent app growth campaigns and noticed its influence can differ from one business to another.
I see that some teams prioritize it while others take a broader view. How do you integrate these insights into your strategy?
Unit economics tells you if each user is profitable. It’s crucial for app marketing decisions.
I use it to figure out how much I can spend on ads and still make money. Helps me choose which channels to focus on and adjust pricing if needed.
But yeah, don’t get tunnel vision on just that one metric.
Unit economics is the foundation of smart app marketing. It shows if you’re making or losing money on each user.
I use it to set max CPIs for campaigns and evaluate channels. Knowing our LTV lets me bid aggressively but profitably.
It’s also key for segmentation. You can see which user types are worth acquiring and optimize for them.
But don’t get too rigid with it. Sometimes you need to take a short-term hit to gain traction. I’ve seen apps grow faster by being flexible early on.
Use unit economics to guide decisions, not dictate them. It’s a powerful tool, but just one part of the overall strategy.
Unit economics has been a game-changer for me in app marketing. It’s basically how much money you make vs. spend per user.
I use it to set bid caps in ad campaigns. Knowing our lifetime value lets me figure out how much I can pay for installs and still turn a profit.
It’s also great for comparing different user segments. Helps me spot which types of users are most valuable and worth chasing.
But here’s the thing - don’t let it make you shortsighted. Sometimes you need to take a hit on early users to build momentum. I’ve seen apps grow faster by being a bit looser with their unit economics at first.
Bottom line: use it as a guide, not a hard rule. It’s one piece of the puzzle, not the whole picture.
Unit economics breaks down costs and revenue per user. It’s handy for seeing if you’re making money on each customer. Good to know, but don’t get too obsessed with it.
I just track revenue per user. Simple stuff.