Been testing different paywall positions and designs for the past few months.
Some moves the needle, others tank conversion completely. Curious what patterns you’re noticing with your experiments.
Price anchoring outperforms visual changes. Show three pricing tiers instead of one. Place your target price in the middle. Users tend to choose it because it seems reasonable next to a more expensive top option. I’ve tested this in retail and fitness apps. Conversion rates increased by 15-40% just by adding a decoy price. No design changes are necessary.
Design changes barely move our numbers. Traffic source makes the biggest difference for us.
In my experience, timing is more crucial than the design itself. I see improved results when the paywall appears after users engage in meaningful actions within the app. Immediate popups post-signup tend to perform poorly. Users need to recognize value before facing the payment request.
Copy positioning beats everything else I’ve tested.
Ran dozens of paywall tests across 3 apps. Same design, same timing - just changed the headline from “Unlock Premium” to “Continue Your Progress” and conversion jumped 28%.
Most people focus on colors and buttons. The words you use to frame the subscription matter way more. Users need to feel like they’re moving forward, not hitting a wall.
Hard paywalls get better results than soft ones.