We’re testing dual payment flows and users are getting lost between App Store billing and our web checkout.
Seeing weird drop-offs at the payment selection screen. Some users start one flow then abandon completely.
Wondering what patterns others have noticed with this setup.
Users often stick with what they know. Having too many options can confuse them even more.
Had this same problem with a subscription app a few months ago. Users would hit the IAP button, see Apple’s payment screen, then bail and try the web option instead.
Making the choice clearer upfront fixed most of it. Added a quick comparison: “Pay with Apple ID” vs “Pay with card (save 20%)”. That savings mention pulled way more people to web checkout.
We also moved the decision point earlier - right after plan selection, before any payment screens loaded. Cut those mid-flow switches by 40%.
This video walks through the technical setup if you need to rebuild your flow:
Still get some confused users, but way better than dumping both options on them at checkout.