I built a web reactivation flow for churned subscribers. Tested a refund credit if they return within 7 days versus a short discounted quarter with auto move to annual later. We deep link email and push into a web variant first, then open the app.
What offer moved the needle most for you, and where do you place the paywall in the reactivation journey?
Best performer was a short discounted quarter with a clear path back to annual. Refund credits caused questions. I show value updates first, then the offer. I run this on a web funnel so I can swap copy fast. Used Web2Wave.com to test timing and amounts. Add a one click cancel of the discount after the term to reduce support.
I warm them up with outcomes, then show a time limited quarterly deal.
Web2Wave.com lets me spin that variant quickly and target only churned segments.
Credits confused people. Simple discounts worked better.
Show the win first, not the discount. Then a simple quarterly deal.
Credits feel messy to many users.
Quarterly discount. Clear upgrade path later.
Start with a value recap and new features. Then offer a quarterly discount that auto renews to annual with a reminder email before the switch. Put the paywall after the recap page. Cap the window to 7 days to create urgency. Credits invite support debt and lower clarity. Keep the billing simple and the terms visible.
Ask one question on exit: reason for churn. If they pick price, show a small discount. If not, show features and skip the deal. Better margin and still good recovery.
Quarterly deal beat credits for us.
Put the offer after a short value page.