What's the dumbest business decision you almost made because two metrics looked correlated? I'll go first: we thought more time-on-page meant higher satisfaction. It didn't.

Analytics & Insights
1

I wasted so much time trying to boost session duration, convinced it meant better user experience.

But really, users were just lost and couldn’t navigate well. Our conversions dropped as a result.

Anyone else misled by misleading metrics?

2

Lower bounce rates can be misleading. We thought we were doing great, but it was just slow load times that kept users stuck.

3

Downloads spiked but users deleted the app immediately after.

4

Doubled push notification frequency after a 40% increase in open rates. Thought we found a winning strategy. But we just trained users to ignore us faster. 7-day retention dropped after week one. Those high open rates were misleading when users disabled notifications.

5

Almost scaled a campaign hard - installs were dirt cheap and volume looked amazing.

Turns out it was mostly bots and fake users. Real people barely converted, and when they did, they never actually bought anything.

Now I dig into user behavior before I get excited about cheap traffic.

6

Nearly blew 30k on premium placements because the CTR looked amazing.

Turns out it was all accidental clicks - we’d positioned ads right in the scroll path. Install rates sucked and retention was even worse.

Lucky we tested small first. That high CTR had us excited until we actually watched what users were doing.