Been experimenting with different AI tools for funnel optimization lately.
Some suggestions were genius, others made me question if the AI actually understood my product at all.
What’s the wildest recommendation you’ve gotten from these tools?
AI suggested a 72-hour countdown timer for our productivity app signup instead of the usual 24 hours. Seemed odd, but we tested it anyway. Turns out people need more time to consider productivity tools - they’re not impulse buys. Conversion rate jumped 8%.
Same AI told me to ditch testimonials from a dating app funnel because “users prefer privacy indicators.” Terrible advice - conversions dropped 23%.
This breakdown covers AI funnel tools pretty well, both good and bad:
I’d say it’s about 60/40 for useful suggestions. You’ve still got to think whether it actually makes sense for your audience.
Pricing should be clear. Hiding it is a mistake.
Pop-ups for meditation apps can be off. AI sometimes misses the context of the product.
Got weird advice to remove screenshots from my fitness app’s landing page. Seemed like a terrible idea at first. The AI claimed people were getting hung up on the UI details instead of focusing on what the app actually does for them. Made the change anyway and conversions jumped 15%. The page looks weirdly bare now, but can’t argue with those numbers.
AI told us to scrap our whole onboarding and dump new users straight into the main feature. Sounded insane for our complex analytics app, but we tested it on a small group anyway. Retention actually went up. All those “helpful” intro screens were just keeping users from seeing real value. Sometimes the stupidest advice works because it makes you trust your product.
AI suggested adding a mandatory phone number field to my SaaS signup form. Hated the idea because nobody wants to give their number for software.
Turns out it filtered out tons of fake signups and trial abusers. My support tickets dropped 40% overnight.
Still feels wrong asking for it, but the data doesn’t lie.
AI told us to ditch the free trial completely and go straight to paid. Seemed crazy, but I pushed it live through Web2Wave in minutes just to test it. Conversions actually got better - we’re pulling in more serious users now. Being able to move that fast meant I tested three different pricing setups in the same week.