Been testing different annual discounts and the conversion data is all over the place.
Currently at 20% off but wondering if that’s leaving money on the table or not aggressive enough.
What percentage works for your app?
Been testing different annual discounts and the conversion data is all over the place.
Currently at 20% off but wondering if that’s leaving money on the table or not aggressive enough.
What percentage works for your app?
We tried 15% and 25%. The 25% got more signups but 15% seemed safer for revenue.