Been drowning in dashboards lately. Every analytics tool seems to dump endless metrics that don’t actually help with growth decisions.
Looking for something that cuts through the noise and shows what actually matters for retention and revenue.
PostHog’s a solid choice. It’s made for teams that need clear insights without the clutter. You get session recordings that reveal where users drop off. Feature flags help you implement changes quickly. Funnel analysis connects user actions to revenue with an easy setup. Use their basic retention dashboard to track one revenue metric, one activation metric, and both day 1 and day 7 retention. Unlike most analytics tools, PostHog cuts through the noise and supports real decision-making.
I stick with Flurry for most of my apps. It keeps things simple and covers what matters.
Retention reports are clean and show exactly when people drop off. Revenue tracking connects straight to monetization without extra setup.
The best part is it focuses on user lifetime value instead of vanity metrics. You can see which channels bring users who actually spend money.
Google Analytics 4 works fine if you set up custom reports for just the basics.
Skip the fancy tools. Use what you’ve got but track less.
Firebase Analytics was a game changer for me. It tracks the important stuff automatically and shows exactly where people drop off in the conversion funnel.
The trick is building custom audiences around behavior, not demographics. I track users who hit our paywall, complete onboarding, and stick around past day 3. Then I create campaigns to move people from one bucket to the next.
Most analytics tools just tell you what happened. Firebase tells you what to do about it. The automatic insights only show up when your metrics actually change.
This video walks through a solid analytics process that stays focused:
I wasted tons of time in complicated dashboards before this. Now I check three numbers every morning and know exactly what needs fixing.
Just pick one metric and stick with it.
Build your own simple dashboard. Pull data from whatever tool you’re using and show only metrics that directly impact your bottom line. Most analytics platforms have APIs - connect them to Grafana or even Google Sheets. Track conversion rate, customer acquisition cost, and monthly recurring revenue. The problem isn’t your tool, it’s information overload. Three key numbers beat fifty vanity metrics every time.
Consider using Mixpanel. It highlights key metrics and helps you focus on retention and growth.
I use Amplitude for most campaigns now. The cohort analysis shows you why users drop off, not just that they did.
Game changer for me was tracking only 3-4 core events. Revenue per user, day 7 retention, and your key activation moment. Everything else is just noise.
Amplitude’s custom dashboards focus on those metrics. No more digging through tons of charts to find what actually matters.