I’ve been trying out several analytics tools but the amount of charts and metrics is just overwhelming.
I need something that focuses on the key insights that can drive growth instead of drowning me in data.
Hotjar heatmaps show you exactly where users get stuck.
Heap tracks everything automatically and requires no setup. You can easily ask questions like “what do my paying users do differently?” and get answers without missing crucial data. Combine it with simple cohort analysis in a spreadsheet to monitor weekly retention and revenue per cohort. Those two metrics are far more useful than 50 random charts. Many analytics tools overwhelm you with data without truly understanding your business. Focus on what drives revenue.
Mixpanel cuts through the noise. It tracks the user actions that actually matter for your business. You can focus on real events like purchases or sign-ups instead of getting distracted by vanity metrics.
I stick to 5-7 key events and ignore the rest. It is easier to see what drives revenue when you’re not drowning in 50 different charts.
Amplitude’s Compass saved me from this mess. It automatically highlights insights that actually move the needle on retention and revenue.
No more drowning in 20 dashboards - it just tells you “users who do X are 3x more likely to convert.” Cuts through all the noise.
When numbers still don’t add up, I’ll watch 5-10 Hotjar sessions. Sometimes seeing real users stumble around beats any chart.
GA4 has automated insight cards that show up when your data changes.